Well, the NetFlix Player (by Roku) has been out for about a month now and I was wondering who out there has purchased one yet. I held out, but this weekend I decided to order it and test it out. After all, hands on reviews are the best way to go I think.

While I was writing a story on NetFlix for the subscription-based IPTV Bulletin that I’m editing, I did some research on the competition, namely Apple TV and Vudu. They are all set-top boxes designed to deliver movies and TV shows directly to TV sets, not PCs. It’s not a very crowded market, so I’m hoping to get hands-on with all of them in the future.

In the meantime, here’s the comparison table I did.

The biggest plus about the NetFlix Player is its low price. Just $99 means it’s an impulse buy and not something you have to consider stretching your credit card debt such as with Apple TV (up to $329). Plus, you don’t have to pay per download like you do with Vudu and Apple TV. Again, this lowers the overall cost proposition for consumers.

I don’t think the NetFlix Player will be a killer device, but I think it’s definitely changing the game through its low prices.

So, I’m wondering… Have you bought the NetFlix Player?  If no, why not?

P.S. Seems like NetFlix Player shipments are delayed about two weeks, so I’ll have to wait a bit longer than I thought. However, this may be good news for Roku and NetFlix since it seems like demand is outstripping supply.

Technorati Tags: Vudu, Roku, NetFlix, NetFlix player, Apple, Apple TV

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Now that Apple has announced that it is renting movies off iTunes and improved Apple TV, it looks like the rental/download market is getting ready to blow up. According to analyst firm ABI research, video downloads will grow from 215 million in 2008 to over 2.4 billion in 2012. About half of all downloads will be for online movie rentals.

Today, the online movie rental business is slow-going. There’s Amazon Unbox, NetFlix Watch Now, iTunes and a few other scattered video download businesses. Additionally, competition will come physical rentals like NetFlix and Blockbuster, as well as cable and satellite companie. So the competition will be fierce and now everyone’s trying to get a piece of the pie now before a clear video download winner emerges.

Additionally no one is sure what the business model will be: subscription, rent-to-own, rent. And what kinds of restrictions should be set on downloadable movies, such as copying to DVDs or portable media players.

[ABI Press release]

Technorati Tags: movie rentals, online movies, iTunes, Apple, Apple TV, video downloads, online movie rentals, Internet video

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In a bid to remain atop the online movie rental business, NetFlix said it will deliver movies directly to TV sets later this year. Currently NetFlix only lets subscribers to its “Watch Instantly” service view rentals on PC screens.

This new service will come in the form of a new set-top box that connects to the TV and computer, much like Apple’s Apple TV product. In many ways, the device isn’t a new approach or anything really startling–the main thing is that it’s coming from NetFlix which already had a deep library of movies, an existing DVD by mail rental business and the PC viewing option. Those things make it a very compelling strategy and is may make it a success for NetFlix.

In essence, NetFlix is understanding that it’s critical to deliver content (movies, TV shows, etc.) to TV screens since many people are getting HDTV sets and most do their viewing on the big screen in the living room.

Having yet another set-top box, however, seems like the biggest flaw in this plan. People will not rush to buy another box unless it offers something compelling that they can’t get anywhere else. And customers can definitely get movies in many other ways, without getting a new box and hooking it up to a PC, like the NetFlix service requires.

For example, want to watch a recent hit movie like Pirates of the Caribbean? There’s On-Demand, DVDs, free TV, premium channels like HBO, and online pirated versions available. Will consumers really flock to a device that just delivers movies? Tivo seems like it has the right approach with its partnership with Amazon for its Unbox movie delivery service. However, Unbox (and even Apple TV) have not been huge hits.

Another downside is that the movies that NetFlix delivers to TVs will likely not be HD-ready. Many people will still want to rent the physical DVDs, especially if they own Blu-Ray or HD-DVD players.

Guess we’ll have to wait and see how NetFlix tackles this interesting new delivery to the home.

Technorati Tags: Apple TV, Apple, NetFlix, Amazon, Tivo, Unbox

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Nick Wingfield from the Wall Street Journal writes about how no one’s really figured how  to watch Internet video on TV sets.  So far, products like Apple TV and Akimbo haven’t reached mass usage for a number of reasons such as they’re hard to use, hard to install, high cost and low value proposition because content can be found elsewhere.

Wingfield goes through the problems and talked to vendors to discuss possible solutions. For example, the problem of too many set-top boxes. Consumers need to know that a new stand-alone box gives them something they can’t get anywhere else. Things like new high def DVD players have the potential to keep a coveted place underneath the TV set. Also, game systems like PlayStation 3 and Xbox 360 act as set-tops since they can download music and movies.

The solution to this is incorporating features into existing devices or one new converged box. However, there’s no consensus on what that box might be. Will it be Tivo? A cable box with a DVR and Internet functions?

According to Scientific Atlanta, cable companies may end up winning this battle. Cable and satellite TV providers already provide the majority of DVR devices to U.S. consumers, so it seems possible that Internet connectivity will soon be a part of set-tops. Kip Compton, general manager at Scientific Atlanta said that cable companies will begin rolling cable boxes that can access Internet video next year.

However, others believe that cable companies won’t want to do this because consumers will be able to watch TV free by accessing content on the Internet. And that may impact their revenue.

Cable and satellite companies, however, need to think beyond their quarterly earnings cycle and think longer term. Consumers will be happier and increased usage in Internet video may mean better integration of digital media advertising and may spur other revenue that we haven’t even thought of.

IPTV services may have the biggest jump. In the U.S. AT&T’s U-Verse and Verizon’s FiOS TV services use IP networks to deliver broadcast TV programming. So integrating other IP features should be relatively easier than it would be for cable or satellite providers.

So far, however, IPTV providers are just ramping up in the U.S. so they’re just trying to roll out broadcast and VOD services and gain new customers. Advanced Internet features aren’t yet a big part of IPTV, either in the U.S. or the rest of the world where IPTV is much more mature.

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SanDisk announced a USB product that bridges the distance between a PC and TVs allowing viewers to transfer files from the computer to the device and into a cradle connected to the TV.

The TakeTV Video Player, is meant to make it easy to transfer TV shows and movies from PC to TVs but adds yet another equipment residing next to the TV. I guess until TV sets come with USB ports, we’ll need to have a device like this. The device is available in 4GB ($99) and 8GB ($149) versions.

I’m not convinced that this is the best way to get content to your TV, but it might prove to be quick and a good low-cost way. The alternative is to a) run a wire from your PC to TV b) burn a DVD and play it on your TV or c) use a media center extender like NetGear or even Apple TV.

With the SanDisk method, you can get decent content (without going through BitTorrent) and a somewhat easy way to bridge the famous “ten-foot” gap between the PC and TV.

The bad news? You can’t take protected content, like stuff from iTunes or Amazon Unbox.

SanDisk also unveiled Fanfare, a new online video service where users can download TV shows and movies.  Content partners include CBS, Showtime Networks, Smithsonian Networks, The Weather Channel and Jaman.com. Fanfare content will also be downloadable to mobile phones, handheld computers and TVs.

[Via Forbes,  SF Chronicle and others]

Technorati Tags: SanDisk, FanFare, TakeTV, PC-to-TV

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