The Nielsen Company released results on April’s Internet video consumption, and found that kids aged 2 to 11 view more videos than adults (51 streams per viewer vs. 44). Teens, however, were the most active Internet video consumers. They viewed 74 streams per viewer for an average of 132 minutes per viewer.
Younger kids consume big brands like Disney, Barbie and Nick Jr., while teens focus on music videos and movie sites like Buzznet, Bebo and Atlantic Records.
Since kids having been growing up with the Internet and online video, they are more accustomed to seek out content they want at home and are heavy users.
Overall, Nielsen’s monthly VideoCensus report for April 2008 found that YouTube was number one yet again with 73.5 million unique viewers and 4 billion total streams. All metrics that Nielsen is reporting have gone up.
- Unique viewers have gone up 3.7% from March 2008 to 120 million people.
- Total streams are up 9.3% at 7 billion.
- Streams per viewer are up 5.3% at 64 streams.
- Time per viewer is up 4.0% at 143 minutes.
