April 15, 2008

Thanks For Your Patience

Filed under: Administration — Jose Alvear @ 3:14 pm

Hi everyone, I’ve been recovering from carpal tunnel surgery the last few weeks and am just getting my typing fingers back in order. I’ll be posting some short items in the mean time, but I really appreciate all you readers, visitors and subscribers.

I’ll be back in full in a few weeks.

You can get more info from alvear.com

Thanks!

April 8, 2008

TV is Personal

Filed under: Advertising, Living with DVRs — Jose Alvear @ 11:10 am

DVRs are still a novelty to many people and it’s always interesting to see new users learn about DVR etiquette. At the Wall Street Journal, Jason Fry wrote about discovering the classic DVR faux pas: Revealing Facts About TV Shows Without Asking If They Recorded It. Fry says he revealed the final play of an exciting March Madness game to a friend. Oops!

He says he is discovering that not everyone is tuning into TV like they used to. “Today my TV is not your TV, and you can never assume the same people are watching the same thing at the same time or in the same way,” he writes.

No, TV is personal just like computers. Or cell phones. Or iPods.

But personal TV gets difficult to manage when there is more than 1 person watching. Do the kids watch their shows? Do you watch The latest UFC fight? Or let your wife tune into “Masterpiece” to catch the Jane Austen movies? Or perhaps sit together and watch “American Idol”?

The answer is whole home DVR, where every TV has its own DVR. Or at least access to the central DVR sitting in the living room.