According to a report by AccuStream iMedia Research web-based music radio services generated 4.85 billion total listening hours in 2007, a 26% increase over 2006.

The report breaks down listenership by month and hourly usage and includes listening share by site and brand.

According to the report, AOL’s Shoutcast was the top site for Internet music radio, claiming 48% of total listening hours for the year. The next popular brands were Clear Channel Online, Yahoo Music, AOL Radio Networks and Pandora.

• The Internet music radio ad market was worth approximately $92 million in 2007, including $80 million in audio ads; that’s a 194% increase from 2006.
• About $12-$15 million was generated through video ads placed within radio sites.
• The top ten radio sites still captured over 90% of total listening hours monthly.
• Total listening hours averaged 404.2 million hours per month, compared to a 320.5 million hour average in 2006.
• Clear Channel Online had 6–8 minutes per listening hour dedicated to ad inventory

Technorati Tags: Internet radio, web radio, streaming, Shoutcast, AOL Radio, Pandora, Yahoo Music, Clear Channel, AccuStream iMedia Research

Popularity: 28% [?]