A survey by ChoiceStream found that consumers are comfortable watching TV programming on computers and mobile devices instead of TV sets. ChoiceStream found that 55% of Internet users that watch TV also watch video on devices other than their TV sets.
That’s not too surprising since consumers are driving the market. Once the TV networks start offering their shows on the Internet and in different formats, consumers will respond. It’s really just the networks giving consumers what they want.
After all, consumers are currently using work-arounds for lots of things they can’t get yet. They download shows online, encode them for their iPods or use Slingboxes to watch their DVR recorded shows on the road. People want content in many different formats.
Other highlights:
The Younger Are More Comfortable. Not surprisingly, younger consumers (18 to 24) are leading the way with 66% saying they watching TV on other devices.
TV Programming Rules. Most interesting of all is that 65% of consumers watch TV programming rather than user-generated video (39%).
Computers Are Most Popular Device. Most consumers (36%) watch content on their computers more than mobile devices
Four Hours A Week. 33% watch at least four hours every week
Many Will Watch More Internet or Mobile Video. 20% said they will watch more TV away from their living rooms in the next six months.
They Watch Commercials, Don’t They? The survey determined that 23% of viewers that record TV shows take the time to watch commercials when they view the recorded program.
