The top 10 advertisers in the U.S. had a 5 percent reduction in TV ad spending for the first three quarters in 2007 compare to a year ago. That’s almost $670 million.
Pundits are saying that advertisers have shifted spending into digital media instead since Nielsen is reporting that they’ve seen $180 million more spent on digital media during the first three quarters. That’s a total of $742 million, a 24% increase from a year ago for the first three quarters this year.
Although digital media ad spending is up, it’s still no match for TV advertising spending. According to the most recent figures, TV takes in $9.06 billion in advertising.
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