November 30, 2007

Dirty Secrets Behind Creating Viral Videos

Filed under: Video Sharing, YouTube — Jose Alvear @ 1:22 am

Over at TechCrunch, a guest post written by Dan Ackerman Greenberg is stirring up some animosity over YouTube spamming. Greenberg wrote a story called “The Secret Strategies Behind Many ‘Viral’ Videos”, where he talks about how his viral video marketing company, The Comotion Group, helps makes YouTube videos viral.

Greenberg starts out the piece:

Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.

And then he details some secrets like:

  1. Not all viral videos are what they seem
  2. Content is NOT King
  3. Core Strategy: Getting onto the “Most Viewed” page
  4. Title Optimization
  5. Thumbnail Optimization
  6. Commenting: Having a conversation with yourself
  7. Releasing all videos simultaneously
  8. Strategic Tagging: Leading viewers down the rabbit hole
  9. Metrics/Tracking: How we measure effectiveness

Commenters were hating on this post saying how this is just spamming. Even Michael Arrington said he was “disgusted” by this post.

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Bonus: Read the follow-up article by Greenberg where he says that some of the original flavor of the post was lost due to TechCrunch’s editing of the story.

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