The combination of Internet advertising, Internet TV, mobile ads, game advertising and IPTV advertising will generate $41 billion in revenues by 2011, says research firm MultiMedia Intelligence.
In 2007, new media advertising will generate about $18 billion worldwide, which means ad revenues will more than double in five years.
The company says that three new categories–Internet TV, IPTV and mobile TV–will make up about 20% of media ad dollars in 2011. So far, advertising in these nascent media is pretty low.
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