It looks like Internet video is still going strong. ComScore said that Google’s video properties captured 27% of the online video market share, with 2.5 billion videos watched in July 2007.
Overall, viewers watched more than 9 billion videos and an average of 3 hours of Internet video. By TV standards 3 hours that may not be much, but considering that most online video is less than 3 minutes long, that’s a lot of videos watched. Most people can watch 3 hours of TV every night!
Other factoids:
- The average online video duration was 2.7 minutes.
- Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
- More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
- The average online video viewer consumed 68 videos, or more than two per day.
