According to TechCrunch, Hulu acquired Mojiti, a Beijing-based company for an undisclosed sum. This deal is so secret that it “may have originally leaked via an overheard airport conversation”, says TechCrunch. Wow, guess people should be more discreet in any public place. And kudos to the person who overheard this deal, too.

Says Michael Arrington at TechCrunch:

“Mojiti is a basic online video platform that also allows users to annotate videos at specific time points. The annotation feature is somewhat similar to another startup, click.tv, which is rumored to have been acquired by Cisco.”

Apparently, Mojiti is also similar to a company called Viddler, which lets viewers add comments and tag videos while they watch.

Personally, tagging videos doesn’t seem like the next killer app. When I heard about the ability to tag videos, I just shrugged my shoulders. There’s got to be something good you can do with it, but the most I can think of is to make fun of people, like Mystery Science Theater 3000 skewered bad movies.

Or even worse, insulting people. I wonder what kinds of controls there will be on these services. I tried to annotate a video on Viddler, but I was told I had to log-in for it to be saved in the video. Guess that’s a great way to get people to register for your site and grab them.

These video annotations also reminds me of VH1’s Pop-Up Videos, which was great because they had interesting factoids and funny quips about the videos they played. I just hope taggers are as funny and interesting as MST3K and Pop-Up Videos.

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