The battle between Nielsen and Tivo are heating up. Last month, Tivo announced that it was starting its DVR rating service. And on Monday, Nielsen announced it was starting a new service to analyze information from television set top boxes calling it Nielsen DigitalPlus.
Nielsen will gather data from cable system operators (MSOs) and satellite providers but didn’t say anything about other boxes, like DVRs.
Among the services to be offered are:
Bringing insights on advertising effectiveness through very granular reporting of commercial activity.
That’s what Tivo announced when it started its DVR rating service–very granular, minute by minute analysis.
Nielsen pointed out that it has worked with Comcast to analyze their Video On Demand server data. It also teamed up with TiVo to create a panel of TiVo subscribers whose STB were analyzed daily.
