If you’re into research, you might be interested in a new report released by Nielsen Analytics. It’s called “How Broadband is Redefining the Economics of Television: Whatever, Whenever, Wherever”.
It’s 81 pages and $795 (ouch!). It’s an annual consumer survey of over 200,000 people in the U.S. evaluating broadband video’s impact on regular TV and advertising.As an analyst, researcher and data nerd, I’d like to read this but I’m ok just reading the highlights. Such as:
Broadband consumers tend to have high speed Internet access almost 24/7 (at work, home and on the road).
While only about 9% of US adults report spending 20 hours or more a week on the Internet, this number nearly doubles, to 17%, among those with broadband access at home.
Of 33 percent of users without any Internet connection, 69% have only a high school degree or less.
17% of consumers have an annual household income of $100,000 or more, compared to 28% of those with broadband connectivity.
The 35-54 demographic is currently most likely to have home broadband access (45 percent).
Popularity: 13% [?]
