Here’s a story, that’s not surprising at all. Video on iPods isn’t very popular. According to a survey of 400 iPod owners released by Nielsen Media Research, less than 1% of all content accessed of iTunes and iPod devices is video. The study also noted that of the video iPods users surveyed, just 2.2% of them said they access video.

That means that most people buy their iPods just for music not movies. That also means that users don’t necessarily go to iTunes to buy their TV shows and movies.

I’d guess that most users interested in video use other sources, such as illegal peer to peer services, rip their own DVDs or download them over the Internet, such as YouTube or other services.

That’s no surprise considering that most video content that iTunes sells is long-form. It doesn’t have (free) short clips that are popular with YouTubers.

Interestingly, after just one year of selling movies and TV shows on its iTunes store, approximately 45 million videos have been sold.

Popularity: 13% [?]

According to mobile research company Telephia, 3% of U.S. consumers capture video on their cell phones. That’s 8 million U.S. consumers. Interestingly, Spain is the number one country with 15% of users.

The Motorola RAZR was at the top of the list of mobile handsets, with a 21% share, beating the next top device by nearly four to one.

Popularity: 11% [?]

Although iTunes has been selling lots of music, the transition to movies has been slower. Apple doesn’t release how many movies it has sold, and other companies don’t either, so we’re left to third-party research companies to release information.

According to the latest figures from NPD VideoWatch, a service that tracks online movie sales, iTunes is number one garnering 67% of sales. Number two is MovieFlix with 19%, followed by CinemaNow with 9 percent. The data are from the year to date ending August 2006.

Popularity: 8% [?]